SECOND AXIS
Broad
Lines of the Draft Media
Plan for
Publicising the Issue
of Al
Quds Al Sharif in the West
and the
Mechanisms for its
Implementation
Third Session
Chairman
:
H.E. Mr.
Yahya Yakhlef
Minister
of Culture in the State of Palestine
Speakers
:
1. Dr.
‘Izzat Jeradat
2. Dr.
Abdullah Kan’an
3. Mr.
Farouk Jarrar
Towards a Media Plan
for Publicising
The Causes of Al Quds
Al Sharif
By : Dr. Izzat Jeradat(*)
Introduction
A good
understanding of the cause of Al Quds necessitates a
comprehensive knowledge of its different dimensions as a
first step on the way to formulating the right response
to the Zionist movement, its determination to rewrite
the history of Al Quds and Palestine and to draw a
picture of Al Quds that is tinged with its greed and
aspirations, and that is in harmony with the historical
fallacies it has fabricated about the special bond
between Jews and Palestine. Zionist allegations are but
one facet of the intellectual Arab-Zionist conflict that
has been raging on between the Arab people of Palestine
and the Arab nation on the one hand, and the Zionist
movement, the most despicable colonial movement ever
witnessed in history, on the other. This conflict has
now transmuted to a civilisational clash that has
religious, political, military, social, economic,
cultural and intellectual ramifications.
It is
clear that the media and the act of publicising the
cause of Al Quds can play a vital role and can have a
deep impact, particularly on the course of events as
they are unfolding now, at a time when many media
channels can play a whole myriad of roles in exposing
the hostile policies and plans pursued by the Israeli
occupation to erase Palestinian holy sites and human
presence and to usurp the land. In addition to their
being one of the most important weapons of the conflict,
the media are also one of its main components. When we
talk about the reality of the media discourse since the
eruption of the conflict to date, we realise that the
Arab and Islamic media discourse has failed to create
awareness of the mutations experienced by Islamic and
Arab societies, as it has been unable to achieve a state
of harmony among the powers and parties involved in the
dynamics of the conflict. There is more that one media
discourse in the countries that are party to the Arab
-Zionist conflict, particularly with regard to the issue
of Al Quds, and some of these countries are even absent
from the media arena. In contrast to this state of
affairs, there is one single Zionist discourse that is
busy promoting Zionist fallacies and rewriting facts and
even reality. The absence of a rational strategic media
plan dedicated to publicising Al Quds with its diverse
dimensions has made it easy for the Zionists to
propagate their fallacies.
This
paper focuses on the importance of drawing up a media
plan that relies on clearly defined benchmarks and bases
to popularise the cause of Al Quds and expose the
dangers of besieging it.
1- The
Question of Al Quds... Dimensions and Importance
Since
its founding in the year 3000 BC, Al Quds has played a
pivotal role in civilisational conflicts in the region.
The city was successively ruled by several nations that
waged wars and battles on one another. Despite the
Jewish control of the city during the reigns of David
and Solomon, may Allah be pleased with them, this era
constitutes no more than 1.6% of Palestine’s 5000
year-long history before the Islamic conquest. This
conquest was first through religion - through the
Nightly Journey and the Ascension ; second political
through Omar Ibn Al Khattab, may Allah be pleased with
him, and finally through its liberation from French
occupation by Salah Eddine El Ayyoubi in the twelfth
century.
All of
this represents tangible proof of its Arab and Islamic
civilisational identity and of the prevalence of the
Islamic civilisation over any other civilisation there.
A close examination of the history of Al Quds reveals
that the Arab and Islamic rule in Al Quds stretched over
70.9% of the time between 3000 BC to 1917 when the
tentacles of British colonialism reached the region,
over which time the Arab Muslim presence went
uninterrupted by any intruding regime. The Romans ruled
over Jerusalem in two separate eras both of which
represnt 15.4% of the life of this city. The Persian
reign over Al Quds, also over two different eras,
represents 6% of its history, and the Greek’s single
period of ruling is 6%.
British researcher Keith Whitlam maintains that the
Zionist plot consisted of the media focus on depicting
the short lived and minuscule Israeli kingdom as this
great Israeli kingdom, when, in fact it represented a
fleeting moment in the civilisational march of ancient
Palestine. In their tourism promotion programmes, the
Israeli present Al Quds as only three thousand years old
as in Hebraic history, deliberately omitting the mention
of the two thousand years that preceded the rise of the
kingdom of David where Arabs had lived since the year
3000 BC.
Following the creation of the Zionist movement, and due
to the aggravation of anti-Semitic situation in Europe
in the nineteenth and early twentieth century, and the
European civilisational feeling of resentment towards
the Semitic race, interest focused on the creation of a
state for Jews in Palestine to enable them to have their
own independent identity and rid Europe of their
problems, on the one hand, and to use this new entity as
a bridge for European colonialism and intervention in
the region, on the other hand. The religious slogans
brandished by the Zionist movement played an important
role in propagating its ideology, including the concept
of Jewish coming together in Jerusalem and rebuilding
Solomon's Temple on the site where Al Aqsa Mosque now
stands. With the creation of the Hebrew state in 1948 on
Palestinian soil and other large chunks of land usurped
from Jerusalem (84.1% of its former surface area), as
well as other Palestinian lands, and the proclamation of
Jerusalem as the capital of the Hebrew State, the city
embarked on a new phase of political and religious
conflict with the Arabs and Muslims on the one side, and
the Israeli state and its western allies on the other.
The June 1967 War constituted a major turning point in
this conflict after Israel laid its hands on the old
city and occupied Al Haram Al Sharif in Al Quds.
In the
light of all these critical changes, Jerusalem was
considered the pivot, symbol and civilisational,
religious and political component of the conflict.
Despite the sustained Israeli onslaught on holy sites,
the land and the population in Jerusalem in 1967, and
the occupier's endeavour to Judaize it and obliterate
the features of Arab and Islamic civilisation there, the
Arab and Islamic political effort and struggle to
liberate it persevered. The positions of the Arab and
Islamic Ummah were unified around it. The Organisation
of the Islamic Conference was created to discharge this
mission after the burning of Al Aqsa Mosque on
21/8/1969. Al Quds, and particularly Al Haram Al Sharif,
became the pivotal point in the Arab Israeli conflict
for religious, political and historical considerations
at the same time. Consequently, the dimension of the
Palestinian right became an Arab and Islamic right and
cause. On the other hand, Israel’s attachment to
Jerusalem increased, as a result of considering it the
unified and eternal capital of Israel, and the holiest
of all holy sites of world Jewry; to borrow the metaphor
of Ben Gurion, the architect of the state of Israel,
Jerusalem became the throbbing heart of the Jewish
people.
Reality on the ground tends to go in the direction of a
successful demographic and architectural judaisation,
placing Arab presence there under serious threat.
Statistics and studies show that what remains of East
Jerusalem outside the ambit of judaisation does not
exceed 21 % ; at the same time, the south -western wall
of Al Aqsa Mosque (the Buraq Wall) was seized and
falsely renamed the Wailing Wall.
The
demographic composition of the city of Jerusalem has
also been modified to achieve equality between the
numbers of Arabs and Jews (200 to 170 thousand
inhabitants). The city's landmarks have been altered and
its Arab inhabitants are constantly subjected to
compulsory relocation, all in a bid to weaken Arab and
Muslim presence there. Jews try to reduce the rights of
Muslims in Jerusalem to Al Haram Al Sharif, and those of
Christians to the Church of Resurrection. Thus, the
solutions proposed by Israel regarding the future of the
city have always leaned towards a religious or dual
administrative set-up, relegating the political
settlement to its symbolic aspect only so that the
sovereignty over the city and security control remain in
the hands of the Israelis.
The
issue of Al Quds has begun to lose its priority in the
official Arab and Islamic media discourse, especially
after the Madrid Conference and the western attempts to
camouflage the cause of Al Quds, treating it with
equivocation, and also because of the significant role
played by the Israeli media and media policy to distort
reality and twist the facts.
The
absence of a strategic information and media plan -as a
result of the absence of a unified political vision-,
has engendered a great deal of contradictions and
confusion in the media treatment of the question of Al
Quds, especially at those stages that constituted
political turning points. In such cases, the official
information channels operated alongside the media of
non-governmental institutions, with the divergences
often leading to confusion and defeated purposes, and
consequently the emergence of many discrepancies.
The
cause of Al Quds retains its lofty status for the Arab
and Islamic Ummah owing to its strong link to the faith
and its glorious position in Islam’s political and
civilisational history. The cause remains a central
point in the Arab-Israeli conflict.
The
current situation calls for an urgent formulation and
development of a strategic media plan that adopts an
effective information discourse, an attractive style and
an unambiguous language based on sound scientific
studies. This information discourse would address all
that Jerusalem endured on the hands of the Israelis
prior to the establishment of the racist Zionist entity
in 1948, after its establishment and occupation in 1967.
All the international resolutions on legitimacy
pertaining to Jerusalem must feature in this discourse,
especially the Security Council resolutions, such as
Resolutions 252 and 242 whose adoption was prevented by
the Zionists. This discourse must also present the legal
status of the city of Jerusalem in all its dimensions,
seeing that the issue is a legal one, in addition to its
being a religious, political and national issue.
It is
important that this discourse be drawn along the lines
of a strategic and scientific orientation that makes use
of modern information and communication technologies in
communication, and takes into consideration the
historical, religious, civilisational, political and
legal ramifications of the issue.
This
media plan must promote the conception that Al Quds is a
free city and that it holds the key to peace. We must
base our vision on uncompromising attachment to the Arab
and Palestinian right, on conviction that the future is
about Jerusalem’s regaining of its spiritual position as
the city of peace and religious coexistence, of the
radiance of faith, and as a cultural and civilisational
role-player, so that the land and man’s happiness can be
preserved through spiritual elevation in a city that the
Almighty has willed that it be holy, peaceful and a safe
haven.
2- The
Importance of Publicising the Cause of Al Quds :
The
cause of Al Quds, and Al Haram Al Sharif in particular,
is at the heart of the Arab-Zionist conflict for several
religious, political and historical reasons. It is the
pivot, the symbol and the civilisational component of
the conflict. Despite the continuity of the Zionist
onslaught on holy sites and citizens in Jerusalem, and
its endeavour, since the first week of the occupation of
East Jerusalem (the old city) in 1967, to judaize it and
to blot out the features of Arab-Islamic civilisation,
many indicators remain of the role of this city as a
unifying factor of the Ummah. Indeed, the positions of
the Arab nation and Islamic Ummah converged to give
birth to the Organization of the Islamic Conference to
discharge this role in the aftermath of the burning of
Al Aqsa Mosque on 21/8/1969.
The
media are one of the most important and crucial weapons
in the battle against Zionist occupation. This tool
ensures contact with the masses to publicise the
question of Jerusalem and to present information
relevant to this cause within its diverse contexts and
in highly effective styles that influence masses’
perception of this issue. This type of media spreads the
message in the formulation of which participate all
government and community institutions interested in this
issue, and which ultimately expresses the Arab and
Islamic identity of Palestine.
3-
Bases and Components of the Media Plan for Publicising
the Question of Al Quds
Basically, the media plan consists of all the
information efforts and planned components that aim at
modifying the perception, tendency and behaviour of the
masses or of a given public in a given space and at a
given time, during a well-defined timeframe, while
giving due consideration to the essential steps for its
success. These lie in the co-ordination of the various
components of this plan, the use of the most appropriate
information channel for every activity, every phase and
every social group, and the scheduling of activities
according to a precise time table formulated in
accordance with needs (a process called media planning).
A successful plan requires the fulfilment of three main
conditions, namely harmony, usefulness and clear vision.
To
ensure the success of this plan, its major bases and
components must be clear. These can be summarised in the
following :
A-
Major Bases of the Media Plan :
There
are several important bases of the media plan for
popularising the cause of Al Quds. Of these we can cite
the following :
A-1 :
The question of Jerusalem is a case of the holy city
that has always taken pride in its contribution to
humanity and the position it held and still holds in the
hearts of millions of believers over the centuries. The
people of Palestine, founders, protectors, guardians of
Al Quds and enduring custodians of its sanctities, take
pride in the role it has played in serving the faithful
and in championing the moral message contained in divine
religions. Palestine, with its sanctity and other holy
sites, is proud to serve as a link between Egypt, the
Maghreb, Mesopotamia, the Arab Peninsula and Greater
Syria in the heart of the Arab World. Along with other
parts of this world, Palestine has deserved history’s
recognition of its contribution and role in the
elevation of man’s spirituality, intellect, and
sanctity.
A.2 :
Today, Jerusalem and the people of Palestine endure the
arbitrary tyranny of an occupation that smothers them,
wreaking havoc in the land of Palestine and sparing no
aspect of life there. The occupier has taken decisions
that have changed the face of the city, in total
defiance of international legitimacy. He has intervened
in court processes and in education as well as in public
services and facilities. He has perpetrated the most
despicable acts of persecution and violence on the real
inhabitants of the land, confiscating land and property
and demolishing homes. He perfected the art of economic
pressure and the practice of terrorism, built Zionist
settlements and expelled Arab inhabitants from their
land.
A.3 :
Today, Jerusalem is bravely fighting this arbitrary
occupation, supported by the entire people of Palestine.
The Palestinian people have exercised their legitimate
right to fight occupation, undo injustice and fend off
the dangers surrounding their holy sites, so that the
homeland can be liberated, peace can prevail and the
olive branch can rise high.
A.4 :
The conscious understanding of the question of Al Quds
necessitates understanding the close relationship
between three elements that form one whole. These
elements are the city of Al Quds, the people of
Palestine and Palestine. The people are the blood that
runs through the veins of Palestine and this whole must
be linked to the part which in turn is part of the whole.
A.5 :
The conscious understanding of the question of Al Quds
is conditional upon grasping a fundamental truth that
stands out in the history of Palestine, namely that
Palestine, along with Jerusalem which is part and parcel
of it, has throughout the ages been the home for the
people of Palestine ; that given their civilisational
contribution and their holiness, Jerusalem and Palestine
as a whole have been the cherished destination of the
followers of all divine religions, and that as such
Palestine and Jerusalem have been the object of the
greed of many invaders.
A.6 :
Throughout the ages, the history of Palestine clearly
distinguishes between the people of Palestine, who
uninterruptedly resided in its lands, and the greedy
invaders who raided the country then retreated. The
history of Palestine also differentiates between the
invaders who attacked Palestine prompted by their greed
and tried to mask their motives with religious pretexts,
and the droves of pilgrims who sought Palestine in
response to the call of the faith and interacted with
the civilisations of the region.
B-
Main Elements of the Media Plan :
There
are three main elements that help understand the
question of Al Quds, namely :
The
current political juncture : The political environment
is not limited to the Crusade Wars or to the last
hundred years during which political Zionism managed to
establish the state of Israel. Instead, this history
stretches to cover the juncture as it stands at the
beginning of this third millennium. In the current
juncture, there are precursors of a change in the
political stance towards holy sites, of a Palestinian
failure to exercise sovereignty on the ground, of the
emergence of radical trends in the Israeli society, and
finally of a Palestinian people that stand alone in the
face of an Israeli religious Zionism fuelled by
political Zionism.
The
fear factor : there is a sense of fear that inhibits the
thought, slogans and positions, but with little
understanding of what is concealed from the national
public opinion. Here is an example. Eastern Jerusalem
has a surface area of six square kilometres, 52% of
which have been expropriated and 34% are agricultural
land, leaving only 14% on which building or any other
activity is not allowed. This piece of information is
frightening, but it is the truth and we need to face up
to it.
National consensus : this involves the de-facto
attachment to the constants and legal rights in the
question of Al Quds ; this is the core of national
consensus on attachment to Al Quds and the eternal
symbol for coexistence and peace it embodies for
Palestine.
Understanding these three headings will help us
understand the question of Al Quds, a city with a
special status and character, as a set of fully
integrated elements. From these headings flow the
following main elements of the media plan :
B.1 :
Religious faith and holy sites : Al Quds is an integral
component of the Islamic and Christian faiths. It is the
first Qibla for Muslims, the destination of the Nightly
Journey of the Prophet (PBUH), and a fundamental element
in the Christian faith and history.
B.2 :
Law and international legality : It is of great
importance that the resolutions of international
legality on the subject of Jerusalem occupy a clear
position within any media plan. It is the language
understood by the international community since East
Jerusalem is part and parcel of the occupied West Bank.
B.3 :
Demography and citizens : The inhabitants of Al Quds are
estimated at 200,000, and residence in Jerusalem is
subject to the law and the Israeli identity which is
governed by Israeli laws. There is an inherent danger in
this for the Arab Palestinian identity of the
Jerusalemites. The Jerusalemite identity should not be
governed by Israeli law because this society is part and
parcel of the Arab Palestinian identity.
B.4 :
Capital, Legislative Institutions and Administration :
That Al Quds is the capital of the state of Palestine
for it is a religious and political reality imposed by
the status of this city as the independent and vibrant
capital of this state. Jerusalem is a symbol of the
various components of the Palestinian people and of its
national tendencies.
B.5 :
The issue of sovereignty and security : the return of
Palestine under Arab national sovereignty is the sine
qua non condition for the return and prevalence of peace
and stability in the region. This sovereignty embodies
the establishment of an independent state of Palestine
on its national territories...to take up its role in the
march of civilisation and achieve the status it aspires
to among human societies.
4-
Basic Phases and Measures for Formulating and Developing
a Strategic Media plan for publicising the Question of
Al Quds :
The
process of elaborating and developing a strategic media
plan for publicising the question of Al Quds can run
along the following lines :
A-
Case study :
This
would involve collating all the information, statistics
and data about the issue of Al Quds and its true
dimensions, in addition to solid scientific studies of
the various aspects of the issue.
B-
Identifying the objectives of the media plan :
This
entails a mental conceptualisation of the future state
based on the objectives set out in the media plan.
Determining these objectives is an essential element of
the media plan, and can even be considered as the focal
point of the whole media plan.
It is
necessary to stress the importance of accuracy in
formulating these objectives to provide for the
possibility of comparison and assessment of the
achievement. No plan can be successful without first
setting out the fundamental objectives to be achieved
from implementing the public sensitisation plan.
The
objectives of the media plans differ according to the
needs. Some of them merely seek to sensitise or raise
awareness of a given public opinion about a given
subject without necessarily influencing trends and
orientations.
C.
Identifying target groups of the media plan :
Understanding the position of the media plan target
groups and their opposition to or support of the
contents of the media plan helps the planners of the
strategy to choose the best mechanisms and the most
appropriate timeframe for reaching these groups, and to
identify the suitable media messages and arguments, as
well as the formulation, presentation and production of
media messages.
Because media plans target diverse audiences to win
their trust and to understand the desired objectives, it
has become necessary that the architects of the media
plan compile basic information about the characteristics
of these audiences, their common features and the
prevalent trends that may act as stumbling blocks on the
way of the new media plan.
D.
Selecting Communication Means and Activities
Media
channels and communication activities vary according to
their objectives, content and target audience. In
general, the media channels and activities that are
really instrumental in making a success of the media
plan for publicising the question of Al Quds could be
the following :
Newspapers : newspapers provide an in-depth coverage of
the elements of the media plan. They are an effective
tool for reaching the public and decision makers.
Newspapers tackle a host of different issues : important
news items, biographies, analyses, editorials and
comments. Important newspapers also fall in different
categories. Some of them are national newspapers with a
wide range of interests and a clear nationalist
inclination, others are regional and international in
their interests, while others are limited to what is
local. An effective media plan would make use of all
these newspapers to achieve its local, regional and
nationalistic goals.
Periodicals : Periodicals are publications of a high
professional level in that they convey ideas in a brief
style more appropriate to the rapid pace of modern
times, hence the requirement of high professionalism in
publishing this in various languages.
Press
agencies : Press agencies produce news items used by all
media organs either through direct publishing or as base
material for news reports and political comments.
Creating a press agency that specialises in matters
related to Al Quds would be highly instrumental in
making the plan a success.
Magazines: Like newspapers, magazines vary in content
from general information and news to highly specialised
magazines which cover, for example, economy or foreign
affairs. The media plan may need to publish a
specialised magazine in many languages to achieve its
objectives.
Radio
and television : Radio and television stations present a
variety of programmes, national, local or regional, live
news broadcasts, human-focused programmes, talk shows,
documentaries and interviews. An issue such as that of
Al Quds deserves the creation of a special radio station
in different languages, one that is important enough to
make use of satellite channels for broadcasting its
multi-lingual programmes that seek to popularize the
issue of Al Quds.
The
internet : Internet news is the latest media channel.
Similar to the radio and television, news posted on the
internet spread rapidly, which allows for interactive
dialogue. There are several forms of online news, in
addition to e-mail addressed to a specific target. The
media plan may involve the creation and optimal use of
hundreds of active web sites on the question of Al Quds.
Pictures : Like words, pictures tell stories. When using
this medium, it is necessary to define the message meant
to be conveyed by these pictures.
Electronic mail and video-conferencing as a way of
benefiting from the special features of internet
networks in terms of speed, efficiency and low cost.
Exhibitions dedicated to Al Quds : The organisation of specialised exhibitions is one of the most efficient
tools of attracting the attention of the public opinion
and deeply influencing it through the images and other
meaningful contents and messages of these exhibitions.
One of these exhibitions is the Al Quds International
Roving Exhibition of the Islamic Conference of Bayt Al
Maqdis whose aim is to physically and thoroughly
popularise the issue of Al Quds and its civilisational
heritage.
E.
Financing and mobilising resources for the plan :
Financing is the lifeline in the success and
implementation of the media plan. It is important that
financing should cover all the material, technical and
human requirements of the plan, including the setting up
of the necessary institutional structure at the regional
level to mobilise resources from official and
non-official sources.
F.
Implementing the media plan :
The
success of the media plan necessitates the drawing up of
a calendar for the implementation of its activities and
components within the limits of the resources available
and in accordance with the contexts and societies in
which it is being implemented, and choosing the best
conditions for achieving this.
H.
Evaluation of the media plan :
This
evaluation of the media plan is largely based on the
studies and research that must be conducted before,
during and after the implementation of the media plan to
gauge the results that have been achieved and the
objectives that must be fulfilled.
There
should also be studies and research on the media plan
during the implementation phase to assess the smooth
running of the plan, identify the obstacles that hinder
the continuity and success of the media plan, and to
find out appropriate solutions.
The
importance of gradual evaluation is not limited to a
given programme but covers the media plan in its
entirety. Therefore, it is necessary to evaluate the
phases of the media plan at regular intervals in order
to determine the results achieved and the effort and
money spent on that specific exercise, to follow up on
the objectives of the plan that have not been achieved,
to identify obstacles that hinder the implementation,
and to justify any abandonment of the plan if any. It is
also necessary to undertake an overall evaluation of the
plan after its completion and to base this evaluation on
the objectives achieved.
5-
Examples of Projects that support the Media Plan
A
number of projects can be adopted, or identified as
geared toward the protection of the character, identity
and landmarks of Al Quds. This holy city, whose origins
and civilization are Arab and Islamic, is a place of
co-existence among the followers of the three divine
religions and the pivot of Islamic and Christian
solidarity which dates back to the early Islamic
conquest and to the Umariyya Covenant which laid down
the foundations for a solidarity that survived
throughout history and that still reflects its solidity
in clinging to Arab legitimate rights in Al Quds and to
consolidating Arab-Islamic and Christian presence there.
Of
these projects we can cite the following few which the
Islamic Conference of Bayt Al Maqdis is endeavouring to
either achieve or find implementation mechanisms for, or
convince donor parties to participate and contribute to
their implementation :
1-
Local and international symposia on Al Quds :
Local
and international symposia on issues related to Al Quds
are a highly effective platform for keeping Al Quds
alive on the media scene, stimulate sustained interest
and keep the cause of Al Quds fresh in the minds of the
Ummah’s generations. The programme of symposia held in
the universities and major capitals of the world has
emphasised the need to consolidate these trends, and
the role of academic and media institutions in hosting
activities seeking to promote the cause of Al Quds and
to involve students and teachers in them.
Regional organisations and financial institutions are
invited to participate in the financing and success of
these international gatherings.
2- The
Jerusalem International Roving Exhibition :
There
is no denying that exhibitions play a substantial part
in acquainting people with the cultures and
civilisations of other peoples and in popularising
issues that are of concern to the whole world, including
the issue of Al Quds. Regional and world organisations
and institutions are urged to support the roving
international exhibition project dedicated to Al Quds
and put together by the Islamic Conference of Bayt Al
Maqdis and the expert in Al Quds-related matters,
Engineer Raef Najm. This support would make possible for
the roving exhibition to travel to the various Arab,
Islamic and western capitals and to hold, on its way,
specialised symposia on the issues of Al Quds.
3-
Producing Television Documentaries Titled “Jerusalem :
City of Peace” :
This
goal of this project is to produce a series of
documentaries in foreign languages to popularise the
question of Al Quds, and to secure the necessary funds
for their broadcasting on international satellite
channels. Once completed, the project can generate its
own funds and cover its expenses, especially if the task
of producing it is entrusted to a specialised media
company.
4-
Project of Higher and General Education Curricula on Al
Quds :
Educational curricula are one of the most important
factors in shaping students’ personalities and fostering
the appropriate principles in young generations by
acquainting them with the just causes of their Ummah. It
is highly advisable that Al Quds take its position
within the curricula of general and higher education.
The call is made today to this august conference to
adopt the curriculum prepared by a team of experts and
specialists in Al Quds with the participation of the
Islamic Organisation -ISESCO-, the Arab Organisation -ALECSO-,
the Education Bureau of the Gulf Countries and the
Federation of Arab and Islamic Universities so that all
authorities in charge of general and higher education in
the Arab and Islamic World can benefit from it.
5-
Project of the Restoration and Rescue of Al Quds (the
Old City) :
This
project is aimed at drumming up interest within the
Islamic Ummah in the holy city by popularising the
slogan “One Hundred Million Dollars to Save the Old City
of Al Quds”. This project, which is actively promoted
and publicised by the Islamic Conference of Bayt Al
Maqdis to drum up support and secure the necessary
financial resources for its implementation, is likely to
concretise the interest of the Islamic Ummah in the
cause of Al Quds in tangible acts that will consolidate
the position of the holy city in terms of citizens and
edifices.
All
these sample projects, which are available at the
Islamic Conference of Bayt Al Maqdis, are part of the
media plan, its components and its dynamics. The Islamic
Conference is keenly interested in seeing these projects
on their way to implementation by an interested
institution or organisation, and it places its technical
expertise at the service of these parties.
(*)
Secretary General of the Islamic Conference of Bayt Al
Maqdis, Amman, Hashemite Kingdom of Jordan.
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